Mac DeMarco Concert Branding
2019
Branding/Motion Graphics/Prototyping
Photoshop & After Effect & Dimension
The project is a branding exercise for promoting Mac DeMarco, whose music genres are lo-fi, rock, and psychedelic. A sense of psychedelic is demonstrated through the bright colour composition and the repetition of text. The style was transited to different mediums, included the poster, banner, and a gif, to create a visual system.
